Project Overview: 

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The Social Development Bank Fraud Awareness Campaign was crafted to empower individuals by educating them about the secure and straightforward process of applying for bank financing. Through this initiative, we aimed to break the misconception that intermediaries are necessary, highlighting that anyone can easily complete the application on their own. The campaign's core message encouraged consumers to take control of their financial journey, emphasizing the importance of safeguarding their personal information to prevent fraud. By simplifying the application process, we sought to inspire confidence and trust in the bank's services while fostering a culture of self-reliance and data protection among our customers.

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Role and Responsibilities:

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Art Director and Concept Developer 

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Scope:

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• Concept Developing 

• Campaign Art Direction

• Overseeing the Technical Execution

• Developing Treatment & Theme

• SM Campaign designs overview   

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Project Duration

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The project involved three months of idea development, followed by one month of execution, completion, and delivery to the client.
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This campaign aimed to empower individuals to take control of their financial applications while highlighting the importance of data security and awareness in an engaging and relatable way.