Project Overview: 

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The Freelancers Yearly Event (Hor) is an initiative dedicated to supporting freelancers who have received Self-employment financing from the Social Development Bank to launch their businesses. The event, which first started in 2023, takes place in the vibrant JAX District. This year's edition marks the second iteration, celebrating the success of these freelancers. Held at the end of the year, the event highlights and honors the top five promising and successful freelancers who have made significant strides in their businesses.

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Role and Responsibilities:

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Art Director and Design Team Lead

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Scope:

  - Developing the Brand Concept
  - Creating the Brand Identity and Guidelines
  - Leading the Environment and Event Branding

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Project Duration

The entire process, from concept development to the event's launch, was completed within one month, with the project submitted in 2023. 

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This project was an exciting opportunity to shape a visual and experiential identity that aligns with the innovative spirit of the freelancers and their journey toward business success.